Tips + Tools
Social Media
Use photos: posts with images get over 100% more engagement.
Post at the right time: the most activity on Facebook happens during the lunch hour and immediately after dinner.
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Encourage conversation: Engage with your audience by posting comments that include questions and fill-in-the-blanks.
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Be personal: let your audience know who's behind their food - and this doesn't just apply to the farmer.
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Keep your content fresh: it's hard to find new ways to talk about your mission and your work. Get new ideas like these.
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Give stuff away: running small contests is a great way to increase participation. Consider contest where users have to engage their own networks to build peer-to-peer promotions.
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Facebook Images
Cover photo: 851 px wide by 315 px tall
Profile picture: 180 px wide by 180 px tall
Shared post: 1200 px wide by 630 px tall
Instagram Images
Profile picture: 110 px wide by 110 px tall
Standard post: 1080 px wide by 1080 px tall
Check out more content from Moz, Hubspot, and Whole Whale.
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